About Us

Synergy Global is a full-service brand incubator and business development studio backed by leading beauty industry brand builders, creatives, and international distribution experts.

Leveraging our relationships with the world’s best beauty retailers and insiders, we apply a solutions-driven, human-centered approach to everything that we do. Whether you’re still in the early stages of brand development or ready to bring your brand to the international market, Synergy has the insights, branding expertise, and global connections to take your project to the next level.

The Synergy Difference

We believe that business is about people, not products. As a boutique agency, we’re focused on building mutual trust with the people behind our brands. Sometimes that means pivoting mid-project to meet new objectives. It always means creating custom strategies rather than applying a generic approach to every client. The result is a more creative and collaborative partnership that delivers on your goals and connects your brand with the right partners.

Meet Our Founders

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Leila Ghobadi, co-CEO

Leila Ghobadi is a business development specialist with over 15 years of experience in global brand expansion and brand management. As a multilingual trade expert, Leila uses her multicultural background to bridge gaps and foster meaningful connections in the global beauty and wellness marketplace. Before founding Synergy, Leila successfully developed multiple well-known food and beverage brands available in 52 countries worldwide. Guided by an entrepreneurial spirit, Leila harnesses her experience and intuition to innovate new business opportunities, forge international inroads for our clients, and connect the world through beauty. 

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Sadaf Osman, co-CEO

Sadaf Osman is a brand development and international sales expert dedicated to creating game-changing brands that succeed domestically and abroad. Over her 15-year career, Sadaf has traveled the world in search of new market opportunities to help US brands build a presence in international markets. A natural entrepreneur and creative problem solver, Sadaf agilely provides the innovative solutions and focused support our clients need most. She thrives on the magic of co-creation with our clients—from initial brand development to seeing the finished product on shelves around the world.